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Web Hosting - Changing Web Hosts, Pitfalls and Planning At some point, nearly everyone finds it necessary to change web hosts. It may be just a migration to another server, or it may be changing web hosting companies entirely. Either way, the process is fraught with potential dangers. But there are ways to minimize the odds of problems and maximize your changes of a smooth migration. Plan, plan, plan. Make a very detailed list of everything that is on your current system. Review what is static and what changes frequently. Note any tailoring done to software and files. Be prepared to remake them if the systems aren't transferred properly or can't be restored. Keep careful track of all old and new names, IP addresses and other information needed to make the migration. Backup and Test Backup everything on your system yourself, whenever possible. Web hosting companies typically offer that as a service, but the staff and/or software are often less than par. Often backups appear to go well, but they're rarely tested by restoring to a spare server. When the time comes that they're needed, they sometimes don't work. Do a dry run, if you can. Restore the system to its new location and make any needed changes. If you have the host name and or IP address buried in files, make sure it gets changed. This is often true of databases. SQL Server on Windows, for example, picks up the host name during installation. Moving a single database, or even multiple ones, to a new server is straightforward using in-built utilities or commercial backup/restore software. But moving certain system-related information may require changing the host name stored inside the master database. Similar considerations apply to web servers and other components. Accept Some Downtime Be prepared for some downtime. Very few systems can be picked up, moved to another place, then brought online with zero downtime. Doing so is possible, in fact it's common. But in such scenarios high-powered professionals use state-of-the-art tools to make the transition seamless. Most staff at web hosting companies don't have the skills or the resources to pull it off. Prepare for Name Changes One aspect of moving to a new host can bedevil the most skilled professionals: changing domain names and or domain name/IP address combinations. When you type a URL into your browser, or click on one, that name is used because it's easier for people to remember. www.yahoo.com is a lot easier to remember than 209.131.36.158. Yet the name and or name/IP address combination can (and does) change. Still, specialized servers called DNS (Domain Name System) servers have to keep track of them. And there are a lot of them. There may be only two (rarely) or there may be a dozen or more DNS servers between your visitors' browsers/computers and your web host. Every system along the chain has to keep track of who is who. When a name/IP address changes, that pair has to be communicated to everyone along the chain, and that takes time. In the meantime, it's possible for one visitor to find you at the new place, while another will be pointing to the old one. Some amount of downtime will usually occur while everything gets back in sync. The Little Gotchas But even apart from name and IP address changes, there are a hundred little things that can, and often do, go wrong. That's not a disaster. It's just the normal hurdles that arise when changing something as complicated as a web site and the associated systems that underlie it. Gather Tools and Support Having an FTP program that you're familiar with will help facilitate the change. That will allow you to quickly move files from one place to the next to do your part to get the system ready to go or make repairs. Making the effort to get to know, and become friendly with, support staff at the new site can be a huge benefit. They may be more willing to address your problem before the dozen others they have to deal with at any given moment. Ok. On your mark. Get ready. Go.

Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Beautiful Pens are Just the Beginning: Fascinating Gifts for Writers (gifts for writers) Buying gifts is a difficult project in many cases. Sometimes a person seems to already have everything. They may not enjoy the typical gift ideas that come to your mind. To buy the perfect gift, it is essential to actually know a person. A basic understanding of likes and dislikes will help, but passions will guide you to a really great gift. If you cannot come to a conclusion for what to buy for a friend, you can also consult other sources for gift ideas. Following are some ideas for buying gifts for writers. Writers are passionate people. They are passionate about words and about truth. They are also passionate about their subject matter. Is there a writer in your life? By using these guidelines, along with your knowledge about that person, you can come up with an ideal gift that they will treasure. Under Twenty Dollars As suggested by the title, a beautiful pen is almost always an inexpensive and appropriate gift for a writer. Most writers spend much of their time jotting down thoughts and ideas. As they meander through their day, an idea may strike at any time. Give them a quality instrument to facilitate great thoughts. You can also include a personalized pad of paper to hold on to the brainstorms. Another great gift for a writer is a magazine subscription. A good writer needs to keep up with the type of writing that is being published. Sometimes they need a little bit of light reading to keep their creative juices flowing. Choose the magazine based on some interest that you and your friend share. Under One Hundred Dollars If you want to spend a little bit more on gifts for writers, you can start taking your gift buying to a little bit different level. For less than one hundred dollars your options open up. Books are great gifts for writers. You can buy new books in the writer’s area of interest or expertise. He will probably always be ready to expand his own knowledge base. You can also buy reference books. Style manuals are very helpful when a writer has strict guidelines to follow. Your writing friend probably already has a pretty good dictionary, but you can buy them the best one. Thesauruses and literary guides are also interesting gifts to receive. Moving away from words for a bit, a writer would also love to receive an artifact that has to do with their main subject matter. If he is a history buff, try to find an authentic coin from the particular piece of history he finds most fascinating. Under Five Hundred Dollars At the next level of gift buying, your options start expanding into more elaborate forms of previous gifts. Very old and rare books may fall into this price range. Very old or particularly good quality antiques will also be fairly expensive. Gifts for writers also often fall into the category of electronics. Good printers make the writing all that more impressive looking on the page. Software and other hardware for the computer is also a worthwhile gift for a writer that spends most of his day sitting at his computer. A nice digital camera is also a fantastic gift for a writer that wants to remember situations exactly in order to adequately describe them later. Won’t Cost you A Dime Some of the best gifts for writers won’t cost you anything. Many of the more expensive gifts are extremely practical, but the free ones can be that also. The nature of a writing career leads writers to spend a lot of time alone. A good gift is just some company. Take your friend out for dinner with a group of mutual friends. He’ll appreciate the time away from the desk. If he’s been trying to get an interview with someone, you can put the leg work in for him and schedule it. All that will cost you is some time and effort. Not all gifts have to cost money. Good luck finding the perfect one for the writer in your life.