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Web Hosting - All About Domain Names "What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot. A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site. It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software. In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now. But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site. Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well. Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice. ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names. GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee. You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new. A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names. Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.

Copyright lawyer trademark Learning about a Copyright Lawyer Trademark You may need a copyright lawyer trademark if you own your own website or are an author of a book. If you haven’t already spoke with one you may want to do it very soon to find out if your articles/site can be trademarked or if it is already taken. One way to make sure you have the copyright to all of your work is by making sure you have the little “c” inside the circle at the end of your article or the bottom of your webpage. For instance a slogan can be considered a trademark, think of the milk commercial, remember that certain phrase? You can bet money that had a copyright lawyer trademark it for the milk company. There are many popular household products that have been trademarked; you probably wouldn’t recognize the product without it. Drive down the road and look at how many trademarks you see on restaurants, each one of those famous places had a copyright lawyer trademark their signature. Many products that may need protecting may include songs, products such as household or commercial, designs, ads, etc. If you think the idea is a good one, it probably needs some form of protection and the best person to help you with that is a copyright lawyer trademark. There are actually three forms of trademark that you probably weren’t aware of which is why a good copyright lawyer trademark will come in handy. There is common trademark which is just like it sounds. A state trademark, which means you, filed your trademark with the state in which you reside. An example for this might be a company using their city in their business name. Third is the federal registration trademark, this is a registration that can be renewed every year or forever. Someone that has a website that is becoming popular may want to make sure they reserve their trademark forever so that someone else doesn’t buy it down the road. Keep in mind that just because you buy a domain name doesn’t mean you actually own the trademark, you might actually see another site with the same name. If you don’t want this to be the case, have a copyright lawyer trademark it. A great example of showing you how a copyright lawyer trademark works would be by looking at the recent celebrities that bought the trademarks to their children’s names so no one can cash in on their names. Believe it or not even a copyright lawyer can have a trademark, that’s right they may have their own site or logo on a business card. In this case they’ve probably done all that fancy paperwork that you are getting started to do, which means they’ll have first hand knowledge when it comes time to help you out. This should actually make you feel a lot more comfortable than dealing with a lawyer that just knows the job; this one actually has experience that will help you. Know what you want to be yours and how long you want it; if it is something that you just can’t live without or you know will be worth something someday you may want to hire a copyright lawyer to trademark it. This way it is always yours and you never have to worry about someone else using it, they will always have to have your permission. Not to mention if they ever try suing you for using it you can always prove that you are the owner. Protect your stuff by getting a copyright lawyer trademark all things that matter.

Web Hosting - Redundancy and Failover Among the more useful innovations in computing, actually invented decades ago, are the twin ideas of redundancy and failover. These fancy words name very common sense concepts. When one computer (or part) fails, switch to another. Doing that seamlessly and quickly versus slowly with disruption defines one difference between good hosting and bad. Network redundancy is the most widely used example. The Internet is just that, an inter-connected set of networks. Between and within networks are paths that make possible page requests, file transfers and data movement from one spot (called a 'node') to the next. If you have two or more paths between a user's computer and the server, one becoming unavailable is not much of a problem. Closing one street is not so bad, if you can drive down another just as easily. Of course, there's the catch: 'just as easily'. When one path fails, the total load (the amount of data requested and by how many within what time frame) doesn't change. Now the same number of 'cars' are using fewer 'roads'. That can lead to traffic jams. A very different, but related, phenomenon occurs when there suddenly become more 'cars', as happens in a massively widespread virus attack, for example. Then, a large number of useless and destructive programs are running around flooding the network. Making the situation worse, at a certain point, parts of the networks may shut down to prevent further spread, producing more 'cars' on now-fewer 'roads'. A related form of redundancy and failover can be carried out with servers, which are in essence the 'end-nodes' of a network path. Servers can fail because of a hard drive failure, motherboard overheating, memory malfunction, operating system bug, web server software overload or any of a hundred other causes. Whatever the cause, when two or more servers are configured so that another can take up the slack from one that's failed, that is redundancy. That is more difficult to achieve than network redundancy, but it is still very common. Not as common as it should be, since many times a failed server is just re-booted or replaced or repaired with another piece of hardware. But, more sophisticated web hosting companies will have such redundancy in place. And that's one lesson for anyone considering which web hosting company may offer superior service over another (similarly priced) company. Look at which company can offer competent assistance when things fail, as they always do sooner or later. One company may have a habit of simply re-booting. Others may have redundant disk arrays. Hardware containing multiple disk drives to which the server has access allows for one or more drives to fail without bringing the system down. The failed drive is replaced and no one but the administrator is even aware there was a problem. Still other companies may have still more sophisticated systems in place. Failover servers that take up the load of a crashed computer, without the end-user seeing anything are possible. In fact, in better installations, they're the norm. When they're in place, the user has at most only to refresh his or her browser and, bingo, everything is fine. The more a web site owner knows about redundancy and failover, the better he or she can understand why things go wrong, and what options are available when they do. That knowledge can lead to better choices for a better web site experience.